Our founder Michael has always had that active, on the go lifestyle. From a young age he was a keen footballer and as soon as he could, joined the UK’s most elite military where fitness and physical capability is of the utmost importance.

Once Michael began his journey in weightlifting it was clear from his interactions in the gym with other fitness enthusiasts that recovery was something that not everybody focussed on as much as they should, this was partly due to knowledge but also to accessible products to help with this.

Recovery is a prime fundamental to overcoming fatigue, staying injury free and ultimately hitting those PR's that you’re chasing.

Fitness is not just a physical aspect but also a mental and emotional journey, with many highs and many lows. Recovery is a massive stepping stone to achieving what people might deem impossible. So why not take that leap to make the impossible become possible.

So here we are today with the goal to change people's lives for the better. If you recover better, you train better, if you train better you feel better and if you think no one has your back then think again because we will be with you every step of the way.